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“Her ability to cut through non-essentials to the heart of the matter and her
passion for accuracy make Julie an invaluable writing resource.”


—J. Douglas Bishop
Attorney, Los Angeles

Team Efforts Build Winning Ethics Programs

Psychologists tell us that trust is the single most valuable quality in any relationship. Trust in each other, trust that those who supervise us have our best interests at heart, trust from those whom we supervise that we hold their best interests at heart, trust that whatever decisions are at any level made are ethically correct. When trust collapses, so does everything else-investment in a market, credibility of a product, effectiveness of an individual, sustainability in a marriage and momentum in a political career.

Trust is sustained and nourished by ethically correct choices made every day, choices that express core values of honesty, integrity, fairness and the willingness to put a higher good above our own. Businesses of all sizes are becoming increasingly aware of the need to develop ethics programs that truly guide employees in translating corporate ethics into everyday actions.

Workable Ethics Programs Take Work
Studies show that those companies with effective ethics programs are also the most prosperous. As we saw in the last article, ethical choices aren't always between what is clearly right or clearly wrong. By ourselves, we don't always know what the best decision is or what to do when we're faced with an ethical problem. Support from a good ethics program means we're not alone.

Good ethics programs work at every level, and every level needs to share the work in creating them. A successful corporate ethics program involves much more than posting a company's mission and values statements near every workstation. It requires asking, listening to the answers, writing a workable program and making help available whenever it's needed.

The following six steps will help your company develop an ethics program that works:

Interview
Visualize your company as a pyramid with its mission and values as the base, its code of ethics in the middle and business actions at the top. This pyramid represents your company's culture. Keeping your mission, values and actions clearly in mind, interview everyone from the boardroom to the basement about the ethical decisions they make in their jobs. Provide examples of ethical dilemmas and ask people which course of action they would choose and why.

Write
Skip the high-sounding euphemisms and stay off the soapbox. Using simple, clear language, write a code for business conduct that provides specific guidelines for every kind of ethical decision mentioned in your interviews. Include questions people can ask themselves for situations that may nit have arisen in your interviews. Three good questions are, "Is the decision I'm about to make legal?" "Will it harm anyone?" "How would I feel if this action was reported on the six o'clock news?"

Educate
Once you've written the program, hold trainings that everyone in your company, the CEO included, must attend. Be sure that everyone reads and understands the information in the code. Don't worry about sounding as though you've mounted a pulpit-teaching business ethics doesn't need to be preachy. Use your imagination to come up with role-playing mini-dramas that entertain as they instruct.

Take a tip from Lockheed Martin, which designed an ethics training game called Gray Matters that presents employees with real life business dilemmas. The game requires players to choose one of several possible courses of action and provides instant feedback by scoring responses and explaining which choice was correct and why.

Monitor
Make sure that business decisions conform to your written code. Form an ethics committee made up of people from every company level, facilitated by your CEO. This committee should meet at least quarterly and be available for emergency meetings if necessary.

If possible, rotate committee membership so that every employee has an opportunity to participate and serve. If possible, have a committee member from each department who will be available to help co-workers find the right answers to ethical questions or concerns.

If your company is too large for a rotating committee, consider hiring an outside ethics firm such as Ethicspoint.com to support your in-house committee, or hire a professional ethics manager.

Support and Protect
Use resources to support ethical behaviors and support those who behave ethically. Make sure that supervisors and management team members make themselves approachable and available to every employee that needs help in making an ethical decision. Protect employees who report an unethical situation from retaliation.

Cultivate Company Culture
Remember that company culture determines decisions, decisions determine actions and actions determine success and failure. Do everything in your power to cultivate a company culture that puts ethics first.

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Copyright Julie S. Crawshaw 2006. All rights reserved.